Ad Campaigns needed to get CU Basics Out

LOS ANGELES - (from CU Times February 25, 2004) - Teresa Y. Freeborn, marketing and communications director for a $3 billion credit union and chairperson for a credit union cooperative ad campaign discussed the challenge of educating consumers about credit unions and stated, "...because there isn't enough image and awareness of credit unions that is positive, every time I run a radio ad I have to spend a good one-third of my ad explaining what a credit union is."

She continued, "...the research tells us that people just don't know that they can join a credit union."