Consumers know little about CUs

(Filed: Mark Lowe, public relations specialist, California CU League)

Banks are "top-of-mind" consideration when consumers think of financial institutions. For example, only two out of 10 nonmembers of credit unions know the products and services credit unions offer, and only half can name a local credit union, according to a survey commissioned by the California CU League.

" The survey concluded that significant opportunity exists to increase membership by educating consumers," said Henry Kertman, league director of public relations.

The primary reasons why more consumers have not joined credit unions are that they did not have enough information, they were more satisfied with their present bank's offerings, they were ineligible, or the location was inconvenient.