Survey shows credit union awareness lagging

At Press Time (Basic) "News Brief"

Credit Union Times, November 17, 2000

SAN FRANCISCO - Consumers know little about credit union products and services and rate banks highly for friendly customer service, an area typically touted as a plus for credit unions, according to a survey conducted for the California Credit Union League.

Results of the 1,300 person survey in California and Nevada, said to be the first ever study of consumer attitudes conducted by the league, was discussed Friday during the league's annual meeting and convention here.

" Banks are by far and away the `top-of-mind' consideration when consumers think of financial institutions," the survey said.