Dave Chatfield, President, California Credit Union League warned that research in recent years has shown a "disturbing" lack of awareness of CUs by the general public. "Non-members don't understand what credit unions are. 70% of Californians identified banks as their primary financial institution and would support banks in a dispute with credit unions", he warned.
Lack of Awareness called "Disturbing"
CU Journal (3/29/2004)