No Longer a Credit Union, but Community CU Marketing its CU Past

CU Times January 6, 2006 - 03:15 PM

DALLAS – If emulation is the most sincere form of flattery, credit unions in the Dallas area should feel plenty flattered.

Viewpoint Bank, the $1.4 billion former Community Credit Union headquartered in Dallas, has started a billboard advertising campaign in the Dallas area. The advertising touts the bank’s services to perspective customers on the grounds the bank had once been a credit union.

On a light background, the three-line message reads in dark lettering:


Attention of a credit union.

Resources of a bank.

(Endless possibilities).


The bank’s logo and slogan, ‘Viewpoint Bank, It’s different here,’ is on billboards’ right side.

Community ceased to be a credit union after a drawn out fight with the NCUA that eventually wound up in court.

The bank has yet to return calls about the marketing effort.